Interpreting Zohran Mamdani's Sartorial Choice: The Garment He Wears Tells Us Regarding Contemporary Masculinity and a Shifting Culture.
Coming of age in London during the noughties, I was always immersed in a world of suits. You saw them on businessmen rushing through the Square Mile. You could spot them on fathers in the city's great park, kicking footballs in the golden light. Even school, a cheap grey suit was our required uniform. Traditionally, the suit has functioned as a uniform of seriousness, projecting power and professionalism—qualities I was expected to aspire to to become a "adult". Yet, until recently, people my age seemed to wear them less and less, and they had all but disappeared from my consciousness.
Then came the incoming New York City mayor, Zohran Mamdani. Taking his oath of office at a private ceremony dressed in a subdued black overcoat, pristine white shirt, and a notable silk tie. Propelled by an innovative campaign, he captivated the public's imagination unlike any recent contender for city hall. But whether he was celebrating in a hip-hop club or appearing at a film premiere, one thing was mostly constant: he was frequently in a suit. Loosely tailored, modern with soft shoulders, yet conventional, his is a quintessentially middle-class millennial suit—well, as typical as it can be for a generation that rarely chooses to wear one.
"This garment is in this strange position," says men's fashion writer Derek Guy. "It's been dying a slow death since the end of the second world war," with the significant drop arriving in the 1990s alongside "the advent of business casual."
"Today it is only worn in the most formal settings: weddings, funerals, to some extent, court appearances," Guy states. "It is like the traditional Japanese robe in Japan," in that it "fundamentally represents a tradition that has long ceded from daily life." Many politicians "don this attire to say: 'I am a politician, you can trust me. You should support me. I have authority.'" Although the suit has historically signaled this, today it enacts authority in the hope of gaining public confidence. As Guy elaborates: "Since we're also living in a democratic society, politicians want to seem relatable, because they're trying to get your votes." To a large extent, a suit is just a nuanced form of drag, in that it enacts manliness, authority and even proximity to power.
This analysis stayed with me. On the infrequent times I require a suit—for a ceremony or black-tie event—I retrieve the one I bought from a Japanese retailer several years ago. When I first selected it, it made me feel sophisticated and high-end, but its slim cut now feels outdated. I suspect this sensation will be all too recognizable for numerous people in the diaspora whose parents originate in somewhere else, particularly global south countries.
Unsurprisingly, the working man's suit has fallen out of fashion. Like a pair of jeans, a suit's silhouette goes through trends; a particular cut can therefore define an era—and feel quickly outdated. Take now: more relaxed suits, echoing a famous cinematic Armani in *American Gigolo*, might be in vogue, but given the cost, it can feel like a considerable investment for something likely to be out of fashion within five years. Yet the attraction, at least in certain circles, persists: in the past year, major retailers report tailoring sales rising more than 20% as customers "move away from the suit being daily attire towards an desire to invest in something special."
The Politics of a Mid-Market Suit
The mayor's go-to suit is from a contemporary brand, a European label that retails in a mid-market price bracket. "Mamdani is very much a reflection of his background," says Guy. "A relatively young person, he's neither poor nor exceptionally wealthy." Therefore, his mid-level suit will appeal to the group most likely to support him: people in their 30s and 40s, university-educated earning middle-class incomes, often discontented by the cost of housing. It's precisely the kind of suit they might wear themselves. Not cheap but not lavish, Mamdani's suits plausibly align with his proposed policies—such as a capping rents, constructing affordable homes, and fare-free public buses.
"It's impossible to imagine a former president wearing Suitsupply; he's a Brioni person," observes Guy. "As an immensely wealthy and was raised in that New York real-estate world. A status symbol fits seamlessly with that elite, just as more accessible brands fit well with Mamdani's constituency."
The history of suits in politics is long and storied: from a former president's "controversial" tan suit to other national figures and their suspiciously impeccable, custom-fit appearance. Like a certain UK leader learned, the suit doesn't just dress the politician; it has the power to characterize them.
Performance of Normality and A Shield
Maybe the key is what one academic refers to the "performance of banality", invoking the suit's historical role as a uniform of political power. Mamdani's particular choice taps into a studied understatement, neither shabby nor showy—"respectability politics" in an unobtrusive suit—to help him appeal to as many voters as possible. But, experts think Mamdani would be aware of the suit's military and colonial legacy: "The suit isn't neutral; historians have long pointed out that its contemporary origins lie in imperial administration." It is also seen as a form of protective armor: "It is argued that if you're from a minority background, you aren't going to get taken as seriously in these white spaces." The suit becomes a way of asserting credibility, particularly to those who might question it.
This kind of sartorial "changing styles" is hardly a new phenomenon. Indeed iconic figures previously wore three-piece suits during their formative years. These days, other world leaders have begun exchanging their typical military wear for a black suit, albeit one lacking the tie.
"In every seam and stitch of Mamdani's image, the tension between insider and outsider is apparent."
The suit Mamdani chooses is highly symbolic. "As a Muslim child of immigrants of Indian descent and a democratic socialist, he is under pressure to conform to what many American voters expect as a marker of leadership," says one expert, while simultaneously needing to walk a tightrope by "avoiding the appearance of an establishment figure selling out his distinctive roots and values."
Yet there is an sharp awareness of the double standards applied to who wears suits and what is read into it. "This could stem in part from Mamdani being a millennial, able to assume different personas to fit the occasion, but it may also be part of his diverse background, where adapting between cultures, traditions and clothing styles is typical," it is said. "Some individuals can remain unnoticed," but when women and ethnic minorities "attempt to gain the power that suits represent," they must carefully navigate the expectations associated with them.
In every seam of Mamdani's official image, the tension between somewhere and nowhere, insider and outsider, is visible. I know well the awkwardness of trying to conform to something not built for me, be it an cultural expectation, the society I was born into, or even a suit. What Mamdani's style decisions make clear, however, is that in public life, image is never without meaning.